Take A Test of Political (and other) Biases

It’s much easy for our brains to process things that are congruent, that is when things make sense because they’re related to each other.

For example say the following words:

RED
BLUE
PURPLE
BROWN
YELLOW
GREEN
GRAY
ORANGE

Now try this but do NOT read the word, instead say the color of the word:

RED
BLUE
PURPLE
BROWN
YELLOW
GREEN
GRAY
ORANGE

Didn’t that take longer? This effect is called the Stroop Effect. Most of us have been trained and ingrained that reading something has priority over other ways of getting facts. So we have difficulty with this task since it doesn’t make sense to our brain to ignore the word in favor of the color of the word. This in turn leads to longer time to answer the implicit question of what’s the color. The time difference to process what makes sense to us verses what doesn’t allows us to test for biases. Continue reading